Modern businesses need a solid social media presence to grow effectively since social media research and shopping are becoming preferred by many consumers.
In addition, having profiles on more than one social media platform can help businesses reach relevant audiences and grow their sales.
Likewise, LinkedIn pages are also becoming more and more involved in every marketing campaign, especially since LinkedIn is one of the most popular professional platforms that is used for job hunting, selling products, and recruiting employees.
Growing your LinkedIn following requires a carefully crafted strategy since, by its nature, LinkedIn differs from other social media platforms.
Therefore, in this blog post, we will go through some of the best practices you can try to grow your LinkedIn company page.
In terms of business promotion, LinkedIn pages share a lot of power.
Though the network is primarily used for job and headhunting, and sales are mostly made through cold outreach, LinkedIn can also be used for sharing updates, highlighting company initiatives, sharing advice, and creating employee branding. All of these can help you garner more attention and attract more followers.
In addition, as a professional network, LinkedIn can help you build authority in a specific niche, gain a lot of networking opportunities, and help you learn more about your industry.
That being said, properly utilizing LinkedIn pages can significantly benefit your business, as the network is full of professionals (relevant audience) from your niche.
Also read: How Can I Hide My LinkedIn Profile Without Deleting It
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Any social media network requires constant attention to the content, the time, and the format of the content being posted to grow the number of followers.
The same applies to LinkedIn. Users who try to grow their followers need to keep in mind the audience they are trying to attract and when they are most active.
Nevertheless, there are several effective practices users can employ to grow their LinkedIn followers.
Posting quality content is probably the most apparent rule you can follow since most people would follow a profile that regularly posts content they find helpful.
Therefore, always keep in mind your audience, and their interests and try to post content that would be of value to them.
Many people use LinkedIn to educate themselves on a specific subject, so educational content with statistics or personal experiences would greatly interest many users. Additionally, practical advice that can be applied right away is always welcomed on LinkedIn as well.
For example, the Digital Marketing Institute does a great job of keeping its audience up to date with the latest trends in the Digital Marketing industry and educating its less experienced members about the field.
As a rule of thumb, businesses always share fun, educational or informative content, so make sure to incorporate these types of posts in your LinkedIn Marketing strategy.
In addition, pay attention to video content since short-form video content is what attracts the most attention to social media users.
In addition to posting educational content, many companies use LinkedIn pages to showcase their achievements and successes.
By sharing your company's accomplishments, you demonstrate your ability to do your job and establish your authority in your field. As a result, be sure to include posts about all of your successes because such posts drive a lot of engagement and can boost your chances of reaching broader audiences.
Employees are one of the most critical stakeholders in your company.
You can use happy, engaged employees to market your business because they reflect your company's culture.
This practice mainly applies to businesses with more than ten employees. However, even if you are a smaller one, you can still post about your daily activities and the activities of your team.
The algorithms in social media platforms love engagement, and what better way to get someone to like, comment, or share your LinkedIn posts than by asking them a question?
Once in a while, conduct a mini-survey or ask for an opinion related to your industry field. This will improve your chances of increasing users’ engagement and boost your post’s visibility.
Additionally, polls and surveys are popular posts not only because they enhance users' engagement but also because they provide great opportunities to gather feedback and data on a specific topic.
Using relevant keywords for your posts and page descriptions can help you gain more followers organically.
Namely, users are searching for jobs, posts, and articles on LinkedIn using keywords; therefore, it is essential to optimize your content using relevant keywords for the LinkedIn search engine.
Additionally, adding three to five relevant hashtags to your LinkedIn posts will help you gain more followers since these will also serve as keywords for your content.
A LinkedIn follow button can be a valuable addition to your website.
Adding this button gives LinkedIn users an easy way to follow your company page and stay up-to-date with your latest news and updates.
By doing this, you can boost traffic to your website and improve brand awareness.
Amongst the different social media networks, LinkedIn is undoubtedly one of the most powerful when it comes to business networking and building relationships.
Considering your employees are connected to relevant users in their field, asking them to promote your LinkedIn company page is an effective way to reach a new audience.
Moreover, engaged employees enhance the overall image of your company.
You are wrong if you think that Instagram and TikTok are the only platforms where influencers thrive.
LinkedIn is also a place where professionals in a particular field can significantly influence others' decision-making processes.
Having said that, collaborating with influencers on LinkedIn can help your page gain more followers.
Also, read: How to Remove ‘Open to Work’ on LinkedIn
User engagement is not the only type of interaction on LinkedIn that is needed to gain a lot of people who will follow your page.
Engagement from your end is also essential, which means answering your followers' questions and responding to their comments can increase your chances of going viral.
Among the most popular ways to make others aware of your other social media profiles is through cross-promotion.
Notify your followers on Instagram through Instagram stories about your LinkedIn page and ask them to follow you if they are interested in the content you offer.
Make sure to reshare your content on your Facebook page and add a call to action to motivate your Facebook followers to follow you on LinkedIn.
In order to make the most of your LinkedIn page, it’s important to understand how this social media platform works and what its users are looking for.
By following the tips we’ve outlined in this post, you can create a powerful LinkedIn page that helps you reach your business goals.